CALM is made from a special formulated memory foam. It’s made in a cool and ‘Calm’ shade of blue. CALM is for the consumer who has a dog who is afraid of fireworks, thunderstorms, traffic, is stimulated by loud noises, or needs hearing protection for a short term. The foam molds and fits deep into their inner ear canals and molds itself for a soft, noise suppression. When the noise is suppressed by the unique shape and size of ‘Calm’, it allows the dog to relax…..be “Calm”.