Susan Hansen, Top Dog/CEO & Owner

Building on an in-depth entrepeneurial career in audiology, Susan founded CrittEar in 2019 with a goal to develop the first in-ear dog noise protection product. Now Susan holds the title for creating the only earplug for dogs. Susan has successfully patented her invention and is now overseeing the R&D, growth and expansion of CrittEar. Read more about Susan here.​


Rebecca Sanchez, Amazement Officer/Marketing & Development

With more than 15 years of pet industry editorial, marketing, and consulting experience, Rebecca is passionate about launching CrittEar into the lead position of the pet product market. Crafting award-winning, unique, and educational content and developing head turning marketing strategy is what Rebecca does best – she makes magic for us. You can read more about her here.  

Dr. Lori Blackwell, Veterinarian of Exceptional Training (VET)

After seeing many furry patients suffer from noise sensitivities, Dr. Lori Blackwell eagerly contributes to our development, testing, and marketing. Building on her 30-year small animal practice, and as a devoted gun competitor, Dr. Blackwell is passionate about preserving dog’s hearing. See more here.

Lori McNabb CrittEar Vet
CrittEar, dog earplugs, Finance Director Windy McNabb

Windy McNabb, Chief Biscuit Counter/Director of Finance

Typically supervised by her dog Zoe, and while traveling the country in her RV, Windy oversees our financial unit. Windy honed her expertise through her 20+ years of providing organizational and financial services to small business owners. Thrilled to be apart of the team, Windy embraces our dynamic entrepreneurial spirit and work ethic.